Real Wake Driven by MasterCraft Videos Drop July 20 on XGames.com

Six Invited Wakeboarders Announced; Real Wake to Air July 30 on ABC

The 2016 series continues with Real Wake Driven by MasterCraft, airing July 30 on ABC. Each Real Wake video part will debut on www.XGames.com/RealWake. Organized in collaboration with MasterCraft and Alliance Wake, the free-flowing format of this competition will reward next-level tricks, innovative style and mind-blowing cinematography.

The videos will be judged by a panel of industry experts and a first place cash prize will be awarded to the winner, as well as gold, silver and bronze medals for the top three athletes and their filmers.  Fans will also have a chance to view and vote on their favorite video in a tournament-style bracket with the fan favorite winning an additional cash prize.

This year’s competition will include never-before-seen video parts from Harley Clifford, Steel Lafferty, Chris ‘Shredtown’ Abadie, Brenton Priestly, Josh Twelkerand Dominik Hernler.

Each Real Series competition culminates in a one-hour World of X Games show that will premiere on ABC and feature behind-the-scenes footage, athlete interviews and selection of the medalists. Like past Real Series competitions, eachathlete will have the opportunity to team with an editor on the production of a video part that will present each rider in their own unique style. Each Real Series event’s videos will premiere on XGames.com where fans can watch and vote for their favorite.

The schedule is subject to change. More details will be available on www.xgames.com for fans or on www.espnmediazone.com for members of the media. Follow the X Games on Twitter at http://twitter.com/xgames and join the conversation using #RealWake.

MasterCraft Boats Broadens MasterCraft Throwdown Competition into Summer-Long Event Series

Highlights to Include Continued Collaboration with ESPN’S World of X Games on Real Wake, Made-For-TV Pro Invitational and Throwdown Tour

VONORE, Tenn. (June 17, 2016) – Building on the momentum from last year’s inaugural MasterCraft Throwdown, MasterCraft Boats (NASDAQ: MCFT) has announced plans to expand this platform from a single competition into a fullblown, summer-long event series. This new format will widen the opportunities for both competitors and fans to be involved with the progression of competitive watersports as the new series will feature an online video competition, a madefor-TV pro invitational and a traveling demo tour at regional dealer locations.

Last year’s inaugural MasterCraft Throwdown boosted wakeboarding and waterskiing back into the action sports spotlight by boasting the largest cash purse in the history of competitive watersports and a new world skifly record of 312 feet by long distance jumping legend Freddy Krueger. This year’s lineup looks even more promising with world-class riders such as Rusty Malinoski, Harley Clifford and Shota Tezuka set to compete.

“MasterCraft has been at the forefront of competitive wakeboarding and waterskiing since the company’s inception in 1968 and the company plans to retain its leadership role in shaping the future of competitive watersports,” said Terry McNew, President and CEO of MasterCraft. “This new format for the MasterCraft Throwdown will continue to shine the spotlight on the athletes pushing the boundaries of competitive watersports, but it also provides a platform to encourage new participation in waterskiing and wakeboarding, as well.”

The MasterCraft Throwdown series will kickoff with Real Wake Driven by MasterCraft on July 20 at XGames.com, an online competition showcasing original videos produced by the best riders and filmers in the industry all vying for X Games gold. After a successful 2015 collaboration with action-sports leader ESPN X Games, Real Wake Driven by MasterCraft returns to the Real Series lineup on World of X Games with an hour-long episode airing July 30 on ABC. Organized in conjunction with Alliance Wake, the free-flowing format of this competition will reward next-level tricks, innovative style and mind-blowing cinematography.

Another major component of the revamped MasterCraft Throwdown series will be a made-for-TV, invite-only competition pitting the best professional riders in the world against one another in head-to-head heats. Mirroring the format of last year’s well-received pro event in Grand Rapids, MI, this new signature event will deliver cutting-edge action and high stakes competition to a national viewing audience.

The final element of the bigger, bolder MasterCraft Throwdown series will be a nation-wide Throwdown Tour designed to encourage both progression and new participation in watersports. Envisioned as more of a grassroots approach, MasterCraft will partner with its extensive network of dealers and team riders to focus more on inclusion rather than strict competition with a heavy emphasis on fun.

“MasterCraft boats have pulled countless world records and world champions and the new MasterCraft Throwdown series will continue to allow elite athletes to push the limits of the sport,” said Jay Povlin, VP of Global Sales and Marketing for MasterCraft. “However, as part of the new format, we also want to involve the family that defines the perfect day as one spent together on the water whether that be waterskiing, wakeboarding, wakesurfing or simply tubing.”

More information will be made available for each of the individual components of the MasterCraft Throwdown event series as final dates and details are solidified. In the interim one thing is certain, MasterCraft looks forward to continuing to progress the landscape of competitive watersports and build the most reliable, powerful boats trusted by professional athletes to perform at the highest level.

About MCBC Holdings, Inc.:
Headquartered in Vonore, Tenn., MCBC Holdings, Inc. (NASDAQ: MCFT) is the parent of MasterCraft Boat Company, a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than four decades after the original MasterCraft made its debut the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wakesurf and luxury performance powerboats. For more information, visit www.mastercraft.com.

A PARTNERSHIP LIKE NO OTHER

The MasterCraft Throwdown is an event like no other and it was born out of a partnership like no other. MasterCraft is the industry leader in towboats and ESPN is the worldwide leader in sports. It only made sense for us to team up.

The Throwdown is set to go for August 8th at Millennium Park in Grand Rapids, Michigan. It features the world’s greatest wakeboarders, a world-record skiflying attempt by Freddy Krueger, all kinds of on-water antics you’ve never seen before orchestrated by Gregg Godfrey and to cap off the night, a concert by chart-topping, hard rocking country superstar Kip Moore.

When we say this is the big one, we mean it. The ESPN/MasterCraft partnership lets us unlock a level of production and polish that just wasn’t possible before.

You can’t pack more fun into one day at the lake. This event is going to change everything about water sports competitions and you don’t want to miss it. Be there or you’re blowing it.

Click here to get the full press release.

KIP MOORE IS BRINGING THE NOISE

After a day of ripping action on the water we round out the MasterCraft Throwdown with a ripping concert by chart-topping, hard rocking country superstar Kip Moore. Come see the double platinum man behind the smash hits “Somethin’ ‘Bout A Truck,” “Hey Pretty Girl” and “Dirt Road” take the stage to play the hits and bring the signature live energy that makes him uniquely qualified to finish off the Throwdown in a big way.

If you don’t know him, get familiar at kipmoore.net, come ready to sing along and take in a rock show you’re not going to forget anytime soon.

AN INVITATION TO BE GREAT

We wanted the best of the best when it came to wakeboard competitors for the MasterCraft Throwdown so we brought together a top-secret group of industry lifers to determine who should be invited. Video was reviewed and names were chosen. From there we put together an invite kit worthy of the competition. A custom built metal box opened up to reveal a Throwdown belt buckle and a personalized video invitation from Gregg Godfrey himself. If you wanted in, you had to say so online and in video form to let the competitors know you’re coming for them.

We’re proud to announce the list of wakeboard heavy hitters who are up for the challenge of appearing at the inaugural MasterCraft Throwdown: Harley Clifford, Mike Dowdy, Danny Harf, Rusty Malinoski, Massi Piffaretti, Aaron Rathy, Bob Soven, and Shota Tezuka.

Check out their bios up above and then search for #mcthrowdown15 to see their acceptance.